Digital Marketing: 4 Strategies to Supercharge Your Online Marketing
Digital marketing continues to be one of the most efficient and effective ways of growing a business. The growth of social media platforms especially Facebook, Instagram and LinkedIn has led to an influx in the number of people using these platforms.
On top of that, technological expansion continues to transform the way people consume online content.
Research shows that a bigger percentage of people consume online content through mobile devices. Thus, it’s important for businesses to come up with effective online marketing strategies which capitalize on social media.
In addition, it’s important for businesses to ensure that they optimise their content or website for mobile devices.
Companies which do not adapt their marketing strategies to technological changes will eventually be left behind. Therefore, it’s important to ensure that your business is able to stay ahead of the game by implementing and integrating the following online marketing strategies.
Make Use of Chatbots
Irrespective of the type of business that you are running, it’s imperative to have an effective customer support infrastructure in place. You may choose to provide your customers with solutions to some of the problems they may be facing.
You can achieve this by broadcast news from your business, encourage customers to make new purchases or offering repetitive messages to new clients.
Chatbots are a great way to achieve all of the above and so much more. Apart from effective customer service, you can also use chatbots to make new sales or for lead generation, the options are limitless when it comes to chatbots.
Capitalize on Social Media Advertisements
When it comes to social media marketing, inactivity is definitely not the way to go. This is why it’s extremely important to always update your social media strategies and approaches once in a while.
Whether it’s switching from Facebook to LinkedIn, it’s important to constantly keep trying out each strategy so as to be able to find one that produces result.
In the year 2018, YouTube generated a whopping $3.36 billion dollars in ad revenue. This, in turn, means that more and more businesses are willing to embrace video and social media advertisement. From the look of things, we should definitely expect a higher figure by the end of this year.
According to a research done by Single Grain, marketers began using video marketing as early as 2007. On top of that, Youtube will also charge marketers for videos where the viewer surpassed the 30 second mark or alternatively watches the entire video.
While many businesses tend to be hesitant when it comes to placing social media ads, research shows that social media advertising is the most effective marketing technique.
Optimise for Mobile Devices
With more and more people preferring to consume content via mobile devices, it’s important for business owners to ensure that they optimize their websites for mobile devices.
Optimizing your business or website for mobile devices means adjusting every aspect of your website to display correctly on all mobile devices including tablets and mobile phones.
According to a research conducted by Mobile Overview Report, more than 94 per cent of people consume videos vertically on their mobile devices. Marketing consultants and business owners can take advantage of such reports and incorporate the findings into their marketing strategies.
Optimise for Voice Search
Introduction of smart devices and smart phones made voice searches quite popular. It’s estimated that about 40 per cent of adults use voice assistants at least once a day. On top of that, more than 20 percent of searches on mobile devices are done using voice searches.
Today, people rely on smart assistants such as Siri while getting directions and Alexa while playing music or controlling other smart devices at home such as lights, TV’s and many others.
Thus, it’s important for businesses to ensure that they optimise their businesses for voice searches.
As a business owner, you can do this by,
- Working on your business’s online reviews
- Constantly updating your website with content that is easy to read, so as to ensure that voice assistants will be able to easily pick up the content
- Make use of structured questions while answering customer queries